Case study / 2026

LILO Kids

Building a digital home for little moments.

A digital shopping experience for a children's clothing brand built around everyday comfort, thoughtful design and the little moments that matter.

Client
LILO Kids
Industry
Children's clothing / E-commerce
Year
2026
Services
UI/UX design, Website development, E-commerce setup, Content integration
Visit live website(opens in a new tab)
lilokids.vercel.app
LILO Kids homepage: the Little Summers 2026 campaign in a polaroid-style frame under the LILO logo

01The project

LILO Kids is a children's clothing brand built around everyday comfort, thoughtful design and clothes made for life's little moments.

The project brought LILO's brand story, its clothing collections and its online shopping experience together in one place, so parents can discover the brand and shop it without leaving the experience.

Brand
LILO Kids
Industry
Children's clothing / E-commerce
Platform
Next.js, hosted on Vercel
Services
UI/UX design · Website development · E-commerce setup · Content integration
Year
2026
Website
lilokids.vercel.app ↗

02The challenge

A children's clothing store has to feel like the brand while helping parents find products and understand what they're buying.

  1. 01

    A consistent brand experience

    Make the visuals, the writing and the shopping interface all feel like LILO, warm and personal rather than a generic store template.

  2. 02

    Clear product discovery

    Help parents find what they're looking for quickly, whether they're browsing a collection or looking for one type of clothing.

  3. 03

    Confidence to buy

    Put the practical details where they're needed: sizes, materials, care, delivery and returns.

03Our role

LILO's identity was already in place. Our job was to carry it into a digital storefront: designing the experience, building the website, and setting up the shop and its content.

  • 01UI/UX design
  • 02Website development
  • 03E-commerce setup
  • 04Content integration

04Our thinking

LILO Kids product highlights shown as tilted polaroid cards with washi tape, titled The Things We're Loving

04.1 · Brand expression

A storefront with warmth and personality.

The interface carries LILO's handmade character into every screen, so the shop feels like the brand rather than a catalogue.

  • Product photos sit in polaroid-style frames held with washi tape
  • Handwritten accents pair with a soft, rounded sans-serif
  • A warm palette of honey gold, cream and sage throughout
LILO Kids Shop by Type section with illustrated clothes hanging on a line for each category

04.2 · Product discovery

Making the collection easy to explore.

Shoppers can start from what they need. The homepage leads into four clear clothing types, and the shop adds filters for new arrivals and sale items.

  • Shop by Type: Dresses, Tops & Tees, Bottoms, Sets & Co-ords
  • Collection pages with category filters, item count and sorting
  • Illustrated category tiles that keep browsing light and friendly
LILO Kids product page for the Little Picnic Dress with gallery, price, size options and Add to Bag button

04.3 · Confidence to buy

Putting the important details in reach.

Product pages answer the questions parents have before they add something to the bag, without crowding the page.

  • Size selection from 6–12 months to 9–10 years, with a size guide
  • Materials, care and shipping & returns in tidy expandable panels
  • Free shipping over ₹1,299 and 14-day returns, shown from the first screen

05What we made

A closer look at the storefront, from browsing a collection to shopping on a phone.

lilokids.vercel.app/shop
LILO Kids Dresses & Jumpsuits collection page with category filters and four product photos

Collection pages

Browsing that stays out of the way.

Large lifestyle photography leads each collection, with simple filters along the top and a wishlist heart on every product.

Mobile

Designed for every screen.

Every page adapts to smaller screens, so browsing and buying work as well on a phone as on a desktop.

LILO Kids homepage on a phone
LILO Kids collection page on a phone
LILO Kids product page on a phone

06The outcome

LILO Kids now has a live storefront that brings its brand, its collections and its shopping experience together in one place.

Explore LILO Kids(opens in a new tab)

What's live today

  • A live online store for the Little Summers 2026 collection
  • Six ways to shop: new in, dresses, tops, bottoms, sets and sale
  • Product pages with sizes, details and add-to-bag
  • Customer accounts and a wishlist
  • A newsletter sign-up for new arrivals
  • A layout that works on phones, tablets and desktops
More workBack to all work

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